Pavaana

Pavaana is a wellness and lifestyle brand all about balance, renewal, and embracing mindful living. Inspired by the Sanskrit word "pavana," meaning purity or wind, it combines traditional wisdom with modern vibes to create sustainable products and experiences that help people feel good inside and out.

This brand was created as part of ICMC 232: Branded Storytelling to explore how powerful storytelling can bring a brand to life.