INT: Internation and Intelligence

INT is a futuristic eyewear brand offering unique features like customization, unbreakable durability, anti-fog, and anti-fingerprint technology. With the core value, “See the better vision of yourself and others,” and the tagline, “Unleash your new perspective,” this project was part of ICMC208 Transmedia Storytelling, where we created a brand concept and pitched it to potential investors, including marketing and advertising production. It was further developed in ICMC234 Integrated Media Communication, focusing on refining the marketing strategies.